Cinematic portrait of Alex seated on the training mats, edited from his original photograph.
Strength & conditioning with Alex Fearnley

Build strength.
Make progress.
Your way.

Online training with the right level of support for you. Build strength, muscle and fitness, improve body composition, and create a routine that fits your life.

Private jiu-jitsu ↗
Online training: three options from $249 USD / month.
Private jiu-jitsu: $100 USD / hour.
TRAINFUELPERFORMBELONG
FLEX FACTORYTrain. Fuel. Perform. Belong.

Build a routine. Keep moving forward.

Home or gym   /   Built around your life   /   Real coaching
Less guessing. More direction.

Your goals deserve
more than a workout.

You don’t need to make fitness your entire life. You need a clear plan, practical support, and a way to keep moving forward.

01 / TRAIN

Purpose in every session.

Structured training matched to your experience, equipment, and schedule, with a clear path to progress.

02 / FUEL

Habits you can keep.

Practical nutrition guidance that helps you make consistent choices around real meals and a real life.

03 / PERFORM

Support that moves you.

Track your training and share feedback with Alex, with monthly or weekly reviews to match your plan.

Professional portrait of Alex Fearnley looking toward the camera, with natural skin texture and subtle warm studio lighting.
ALEX FEARNLEY / FLEX FACTORY
The person in your corner

Serious about training.
Grounded in real life.

I’m Alex Fearnley, the coach behind Flex Factory. My approach brings structured training, practical nutrition habits, and consistent accountability into a routine you can follow.

You don’t have to train like me. We start with your experience, your schedule, and what you want to change — then build a plan that fits your life and recovery.

Alex Fearnley

Jiu-jitsu black belt · Explore private sessions

Beyond the coaching plan

Get to know your coach.

The same coach, wherever you connect. See Alex’s training and everyday life, then message COACHING for online fitness or PRIVATE for one-to-one jiu-jitsu.

Alex in a charcoal hoodie looking toward the camera, against a softly lit dark fitness-studio background.
The Flex Factory approach

A clear plan.
A coach who knows you.

Your coaching lives in Trainerize, so workouts, habits, progress, and conversations stay together.

  1. 01

    Start with your real life.

    Share your goals, experience, equipment, and availability. We establish your starting point before programming.

  2. 02

    Follow a plan with purpose.

    Know what to work on each week, with clear training guidance and achievable nutrition habits.

  3. 03

    Track. Learn. Keep progressing.

    Use your results and feedback to guide changes, with personalized monthly reviews in Foundation and weekly reviews in Coaching and Elite.

Explore personal coaching

Private onboarding, before training.

Goals, training history, readiness, recovery and preferences — reviewed by Alex before your program is assigned.

Flex FactoryYOUR COACHING

One place to
keep moving.

The essentials, connected.

Your training planSessions · Exercise guidance · Training log
Your everyday habitsNutrition goals · Consistency · Feedback
Your coaching connectionCheck-ins · Messaging · Progress review

Coaching experience illustration, not an app screenshot.
Custom app publication is in progress. Coaching is delivered through Trainerize.

Choose your level of support

Three ways to train.
One Flex Factory.

Start with the support that fits you: a clear training structure, individual weekly coaching, or more direct access to Alex. All three serve general fitness goals.

Structure & independence

Flex Foundation

A curated training track, practical habits and a monthly personalized review for people comfortable training independently.

$249 USD / month
Every calendar month · Renews until canceled
  • Curated training track matched to your starting point
  • Practical habits and meal structure
  • One personalized review per calendar month
  • Training and progress tracking in Trainerize
  • Messaging replies within two business days
  • No live calls or recurring video review
Individual programming & accountability

Flex Coaching

Individual programming, weekly reviews and practical nutrition support, with a programming review every four weeks.

$499 USD / month
Every calendar month · Renews until canceled
  • Individual training around your goals and schedule
  • Weekly check-in reviewed within two business days
  • Programming reviewed every four weeks
  • Suitable nutrition targets when agreed with Alex
  • Messaging replies within two business days
  • No live calls or recurring video review
Priority access & deeper feedback

Flex Elite

Individual coaching with weekly reviews, programming reviewed every two weeks, priority messaging, private clip review and a monthly coaching call.

$799 USD / month
Every calendar month · Renews until canceled
  • Individual training with weekly check-in review
  • Programming reviewed every two weeks
  • Messaging replies within one business day
  • Up to two private 60-second clips per week
  • Clip feedback within two business days
  • One 30-minute call per billing cycle

All prices are USD. Monthly plans renew until canceled. Foundation includes monthly personalized reviews; Coaching and Elite include weekly reviews. Coaching hours: Monday–Friday, 9 a.m.–5 p.m. Eastern, excluding U.S. federal holidays. Elite clip and call allowances do not roll over.

View the live offers on Trainerize.me ↗

Alex confirms fit and reviews readiness before assigning training. Private jiu-jitsu is separate at $100/hour. Enquiries do not take payment or enroll you. Purchases are completed through Trainerize. Send a coaching enquiry

Alex on the jiu-jitsu mats in warm cinematic light, edited from his original photograph.
ALEX FEARNLEY · JIU-JITSU BLACK BELT
A separate service · One-on-one jiu-jitsu

Private jiu-jitsu.
Focused on your game.

Private sessions with Alex Fearnley, a jiu-jitsu black belt. Bring your questions and the areas of your game you want to work on for focused, one-on-one instruction.

$100 USD / hourOne-on-one private session
Request a private session

Your own technical plan: intake review, a focused session, suitable drills and a clear practice priority. Alex adapts the plan to your level and reviews progress at your next booked session. Ongoing online fitness coaching is separate.

By appointment in Manassas.
9001 Opera Aly, Manassas, VA 20110. Alex confirms availability and your session time individually.

Cancellation and rescheduling.
Please give at least 24 hours’ notice to cancel. Cancellations within 24 hours receive one reschedule, subject to availability.

Message PRIVATE to @fearnley_00jits or email FlexFactory to discuss a session. Enquiring does not reserve a time or take payment.

Before you start

A little clarity
goes a long way.

Do I need to train jiu-jitsu?

No. Online coaching is a standalone service for your fitness goals, with no martial arts experience required. Private jiu-jitsu is a separate option and is not included in the monthly coaching price.

Do I need to be fit already?

No. Your starting point is part of the process. We consider your experience, movement tolerance, schedule, and goals before choosing your training plan.

Can I train at home?

Yes. Training can be planned around home equipment or a gym. Your available equipment is part of your assessment so the plan fits what you can actually use.

How does online coaching work?

Your coaching is delivered through Trainerize. You follow your workouts, log progress, work on habits, and share feedback there. Foundation includes a monthly personalized review. Coaching and Elite include weekly check-ins, with programming reviews every four weeks for Coaching and every two weeks for Elite.

What does nutrition coaching include?

Practical guidance around food choices, habits, and consistency. Your coach helps you choose practical habits appropriate to your plan and starting point. Nutrition coaching does not replace medical care or treatment from a registered dietitian.

What if I have an injury or medical condition?

We review relevant limitations before assigning a program and may ask you to obtain guidance or clearance from a qualified healthcare professional. Please share medical details during private onboarding, rather than in the plan finder.

When can I reach my coach?

Coaching hours are Monday–Friday, 9 a.m.–5 p.m. Eastern Time, excluding U.S. federal holidays. Foundation and Coaching messages receive a reply within two business days; Elite messages within one business day. Weekly check-ins and eligible Elite clips are reviewed within two business days. Private jiu-jitsu sessions are arranged separately.

How does billing work?

Foundation is $249, Coaching $499 and Elite $799 USD per calendar month. Each renews until canceled. Private jiu-jitsu is $100 USD per hour and arranged separately. Review the full service and cancellation terms at Trainerize checkout before purchasing.

Where and when are private sessions?

Private jiu-jitsu sessions take place at 9001 Opera Aly, Manassas, VA 20110, by appointment. Each 60-minute session is $100 USD. Alex confirms the time individually; there are no fixed drop-in hours.

Can I reschedule a private session?

Please give at least 24 hours’ notice to cancel. If you cancel within 24 hours, you can reschedule once, subject to availability. Contact FlexFactory11@outlook.com to arrange the change.

What happens after I choose a plan?

Your next steps are coaching-fit confirmation, secure checkout, and private onboarding in Trainerize. Alex reviews your intake and readiness before assigning training, nutrition habits, and your coaching schedule.

Can I sign up today?

The three monthly plans and separate private-session product are listed on Trainerize.me. Start with the appropriate enquiry so Alex can confirm your fit and availability before purchase. Your private intake is reviewed before training is assigned.

More than fitness. A stronger you.

Your next chapter.
One clear starting point.

Tell us where you want to go. Build a routine that supports the way you want to train.

Find the support that fits. No payment required.

Prefer a conversation? Message COACHING on Instagram ↗

Explore personal coaching